Herbert Gartner gives insights into the successful “option creation strategy” performed by him and his co-founders. Starting up a fast growing high-tech business means managing and driving hundreds of variables at the same time. In order to make the right business decisions it was always important to have options and alternatives. Continuous and active creation of such opportunities, options and alternatives in all business areas was a key success factor e.g. for finding the right investors, for recovering lost key customers, for big purchasing decisions, for recruitment and finally for closing the deal with the right exit partner.
Herbert Gartner founded SensorDynamics together with three co-founders in 2003 and held positions as CEO and CFO. SensorDynamics was specialized in high-volume micro- and wireless semiconductor products for applications in automotive, industry and consumer sectors. Herbert Gartner was responsible for financing the company, recruitment, legal issues and purchasing. In 2010 and 2011, he negotiated the sale of the company. Maxim Integrated Products Inc, California finally acquired SensorDynamics in July 2011 for $164 million.
This lecture is part of the "Public Lecture Series on Innovation Cases" and organized by the Informatics Innovation Center.